Blink – Malcolm Gladwell

Blink – Malcolm Gladwell

Some of us believe in love at the first sight, have all butterflies in our belly just by looking at someone for 2 seconds. And some of us can decide that we won’t get along with someone just by meeting them for 2 seconds. This book by Malcolm Gladwell, Blink, tells us about those 2 seconds. He calls it intuitive repulsion or snap judgement.

Gladwell argues that decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. He gave an example by doing a research on girls that go to a speed dating event. The kind of guy that they want on paper doesn’t match the kind of guy they are actually attracted to during the event. Its because the decision they made when they met the guy was made unconciously, it was a snap judgement. But if we let ourselves take our time and really describe the kind of guy we want to date, thats some concious logical thinking there, and it will be much different.

However, he also gave an example on how Cocacola changed their products based on product sample testing and failed in the market. The reason: because in real life customers drink a bottle of Cocacola, not only a sip. So liking a sip of one product more than another doesnt necessarily mean that they’ll like it more too when they have to drink a bottle of it.

The Cocacola experiment clearly tells the opposite story about snap judgement. Now it starts to become a bit confusing. Gladwell doesn’t tell us what really happen backstage when we do snap judgement, he also doesn’t really come into conclusion whether or not to choose snap judgement over concious judgement.

So I guess being a fan of Malcolm Gladwell’s works, I kinda expected more to this book and felt like I’m being left in limbo. Worth a read but not my fav. 😦

Ps. I found a book that supposedly explain about what happen when our brain doing some kind of snap judgement, and just generally about how our mind works really, its called “The way we think: conceptual blending and the mind’s hidden complexity” by Gilles Fauconnier and Mark Turner. Will report back when I finished it and see if we will get some answer about the snap judgement theory.


This book is on sale! To keep this blog going and to support children’s literacy project in Indonesia, I’m selling the books I’ve read and reviewed. Stay tune on my instagram @lalalangit for further details 🙂


 

Outliers – Malcolm Gladwell

Outliers – Malcolm Gladwell

Outliers is the 2nd book from Malcolm Gladwell that I read, and by far its my most favorite book. When I read the cover “the story of success”, I thought the content would be some cliche step by step on how to become successful, like “quit your job now and search for happiness” kinda crap. Apparently not!

It tells stories about how some people can do better than others in their field, an outlier, from a different perspective. More like showing flaws on the common success stories.

In one of the chapters he wrote about Bill Gates’s fancy high school that happened to have a computer club, almost no other high school had one back in the day. He also had the opportunity to use shared computer at University of Washington for some reason, so by the time he was 20 he already reached 10.000 hours of programming practice that made him an expert.

Gladwell argues that successful people are not the brightest but the ones that got opportunities and seized them.

Compared to the 1st book of him that I read before (The Tipping Point), this one is more political. At the end of the chapter he wrote “We look at the young Bill Gates and marvel that our world allowed that 13yo to become a fabulously successful entrepreneur. But thats the wrong lesson. Our world only allowed one 13yo unlimited access to a time-sharing terminal in 1968. If a million teenagers had been given the same opportunity, how many more Microsofts would we have today?”


This book is on sale! To keep this blog going and to support children’s literacy project in Indonesia, I’m selling the books I’ve read and reviewed. Stay tune on my instagram @lalalangit for further details 🙂